Master data management: for sustainable growth
In the evolving technology landscape, Master Data Management (MDM) solutions have taken on new significance, particularly in the context of emerging generative AI technologies.
Many businesses have under-invested in the rationalization of master data in the past, which has led to varying definitions in different systems and ambiguity around data ownership. This lack of clarity extends beyond transactional data, as conflicting definitions impact the effectiveness of AI models. Many companies, recognizing the importance of accurate and harmonized master data, are rethinking the fundamental principles and opting to implement MDM systems as a prerequisite for the effective use of AI capabilities.